Brand + motion studio
Lisbon + Lagos
Est. 2015
Identity that behaves.
Oblik is a brand and motion studio. We build identity systems that hold up on a billboard, a favicon and a loading screen.
/ About
We don’t hand over logos. We hand over systems that still look right at 3am on a phone in a car park.
+
years of practice
+
identity systems shipped
%
of clients come back
Trusted by founders who read the brief twice
Nocturne
Tessel
Ostra
Arcline
Solvei
Pallas
Brightfold
Mosswell
Verano Labs
Ferrolite
Tidewright
Junebug Air
/ Selected work
Six brands. Zero lookalikes.
/ The system
One system. Every surface.
A mark is one frame of an identity. We design the rest: the type, the colour, the voice and the way it moves.
/ Services
What we build
/ Process
How a brand gets built
Four stages, one team, no account managers. You talk to the people drawing the work.
/01
Discover
We talk to your customers and read what your competitors keep repeating.
/02
Define
We write the sentence the brand has to prove, and draw the geometry that proves it.
/03
Design
Mark, type, colour and motion get built as one system and tested on real surfaces.
/04
Deliver
You get files, tokens and templates your team can use without calling us.
/ Reviews
Said by people who signed off
4.9/5
From 120 client reviews
They gave us rules we actually follow. Eighteen months on, nobody has asked where the logo files are.
Priya Nair
Head of brand, Tessel
We briefed a logo and got a way of working. Every new room opened faster than the last one.
Marco Dias
Founder, Ostra
Our night crew wear the merch on their days off. That had never happened before.
Lena Okafor
Co-founder, Nocturne
The new signs paid for the project in a single quarter. I still check the numbers twice.
Jonas Weber
COO, Arcline
They kept the warmth and lost the amateur parts, which is exactly what we asked for.
Ingrid Solberg
Founder, Solvei
A sleeve used to take me a week. Now it takes an afternoon and looks better.
Tunde Bello
Label manager, Pallas
/ FAQ
Asked on every first call
How long does an identity take?
Most identity systems take eight to sixteen weeks from kickoff to final files. You get exact dates before you sign anything.
What does it cost?
Sprints start at $18,000 and full systems at $48,000. Scope decides the rest, and the Services page has the detail.
Do you work with early-stage companies?
Yes. About a third of our clients are pre-Series A. We scope the work to the stage you're at, not the one you're pitching.
Who owns the work?
You do, in full, once the final invoice is paid. That includes source files, fonts we commission and every motion token.
Can you animate a brand we already have?
Often, yes. A motion system is one of our most common standalone projects, and it doesn't need a new logo.