/ About
A small studio with a long memory.
Twelve people across Lisbon and Lagos. We’ve spent eleven years learning what happens to a brand after the launch party.
/ Story
Oblik started in 2015 after a rebrand we were proud of fell apart in six months. Nobody had told the sales team, the app or the delivery vans what to do with it.
So we stopped selling logos. Every project since has been built to survive contact with the company: rules people can follow, files people can find, and motion engineers can ship. Oblik means form in several Slavic languages, and we take the word literally. A form is what’s left when you remove everything that can’t hold weight.
What we won’t compromise on
/01
Systems over artefacts
If it can’t be repeated by someone who wasn’t in the room, it isn’t finished.
/02
Say it, then draw it
We write the sentence before we open a design file. Every time.
/03
Motion is not a garnish
How a brand moves gets designed alongside the mark, not bolted on after.
/ Team
The people who answer your emails
Mara Lindqvist
Founder, creative direction
Tomás Reyes
Strategy lead
Yuki Aoyama
Motion director
Kwame Boateng
Type and systems
/ Open roles