Nobody opens the guideline PDF

We've made some gorgeous guidelines. We've also checked the analytics on them, and the numbers are humbling.

Put the rules where the work is

Templates, components and starter files beat a document every time. If the right choice is the easy choice, you don’t need a page explaining it.

Keep one short page

We still write something, but it’s one page with one link. It covers what the brand believes and where the files live.

Review it twice a year

A system nobody maintains drifts within a year. Two hours every six months keeps it true, and it’s the cheapest brand work you’ll ever buy.